The 6 Major Use Cases of AI in Marketing
Market & Audience Research
Ex. : Purchase behaviors of 18–25-year-olds for flowers (web sources + summaries via ChatGPT/GPT-5, 'in-depth research' mode).
Positioning, Offer & Assets
Pricing, messaging, scripts, images, videos, multi-format ads.
Activation & Conversion
Scenarios, nurturing, personalized content, Marketing–Sales collaboration.
Competitive Monitoring
Ad libraries (Meta, LinkedIn, YouTube) → copy-paste → AI analysis → trends.
Measurement & Analysis
Faster reporting, data enrichment, actionable insights.
Ops & Internal Productivity
Brainstorming, meeting notes, reports, documentation, team communication.
Key Tools for Marketing in 2025
ChatGPT / GPT-5 (default model)
In-depth Research for more reliable sourced summaries.
Simulated Personas to test messages/offers.
Customized GPTs (reusable prompts).
Note: Copilot also uses GPT-5. The Mistral chat remains strong but offers fewer 'all-in-one' features for creation/analytics.
V7 GO (AI spreadsheet for large-scale generation)
Bulk text, visuals from prompts in cells.
Freckle (data enrichment)
Find/complete emails, names, companies, etc. → GDPR caution.
Lindy (smart automation)
Zapier-like scenarios + AI: email response, routing, summaries, etc.
Gamma (AI presentations)
Generates slides, export for finishing.
Limitless (meeting recording & summary)
App & pendant: multilingual transcription + actionable summary.
Prompts to Try for Your Next Communication Campaigns
Plan your next marketing campaign. Try the prompt.
Analyze consumer trends with AI. Try the prompt.
Craft a convincing customer testimonial. Try the prompt.
Optimize campaign budget allocation. Try the prompt.
Security, Privacy & GDPR (Best Practices)
Disable training on your conversations if necessary.
Ephemeral chat: data deleted after 30 days.
Avoid non-pseudonymized sensitive data.
Find all the key info in our guide "AI and My Data".
Environmental Impact
To put things in perspective:
Order of magnitude shared during the workshop: ~20 prompts/day for 1 year ≈ one shower (or a few showers depending on sources). The issue becomes macro (billions of users) and energy-focused (low-carbon mix of data centers), more than individual use. Source: https://epoch.ai/gradient-updates/how-much-energy-does-chatgpt-use
FAQ for Communication Managers
There are too many tools, which ones to choose?
Focus on a few tools that cover most needs: ChatGPT, V7 Go, Gamma, Limitless.
Does AI "steal" our data?
No by default, but disable training on your conversations and use ephemeral chat if needed. Competitors do not access your private info.
Which tools to prioritize without getting lost?
ChatGPT/GPT-5 (+ in-depth research), V7 GO (scale), Lindy (automations), Limitless (meetings). Add Freckle if enrichment is crucial (GDPR!).
How to maintain the "human touch"?
Clarify creative intent, iterate, and keep decision and curation on the human side. AI accelerates; it does not replace artistic direction.
Can we train AI on our brand guidelines?
Yes via examples, assets, brand links, and style instructions. For mass production, use an AI spreadsheet (e.g., V7 GO) + strict prompts.
Images & videos?
Images: very good quality via ChatGPT today.
Videos: quality improving rapidly in Sora and Veo 3; systematize as needed.
Go Further with the "AI for Marketers" Bootcamp
Format: 24 hours over 1 month (live sessions on Mondays, interactive workshops on Fridays + guided challenges).
Upcoming session announced: from November 17 to December 12.
Funding: CPF, OPCO, FIF PL, France Travail (current).
Outcome: mastered use cases, prompt templates, WhatsApp community, certification (CPF).
Tool access during the bootcamp duration (credits provided for practice).
Book a 30-minute call to confirm your funding and entry level.
Auteur :
Biographie
Directeur Associé chez Side School. Ben Issen était précédemment fondateur de Supercreative où il a créé plusieurs outils IA à destination des freelances.