In the era of generative AI, SEO is no longer just a race to the top spot on Google. ChatGPT, Perplexity, Gemini, and Claude are also becoming "answer engines" capable of recommending your content. How do you stay visible—and even gain market share—in this new landscape?
This article summarizes 5 actions you can take immediately.
Goal: transform your SEO traffic into GEO (Generative Engine Optimization) traffic without starting from scratch.
1. Leverage the EEAT foundation to also shine in GEO
Google still places EEAT (Experience, Expertise, Authority, Trust) at the core of its algorithms, and generative AIs heavily rely on similar signals.
Refresh your expert content and cite your sources.
Add testimonials or original data to reinforce trust.
Point quality backlinks to your pillar pages.
2. Provide a "reading guide" to LLMs with the llm.txt file
Like the robots.txt, the llm.txt file helps models index your pages faster:
Indicate your site's main theme, key pages, authority sources.
Mention data sets you allow (or don't) for training.
Host it at your domain's root.
Result: You become "readable" for ChatGPT & co on their next crawl.
3. Register on Bing Webmaster Tools (yes, really!)
Microsoft owns 49% of OpenAI; its data powers ChatGPT and Copilot.
Check your sitemap, crawl errors, and product listings.
Enable IndexNow to push your new URLs in real-time.
Track the queries where Bing (and thus ChatGPT) already cites you.
4. Summarize your top pages in 5 "AI-ready" sentences
For each article that already generates traffic:
A summary sentence (that directly answers the search intent).
Two Q&A sections:
Likely user questions.
Clear answer ≤ 90 words.
Place this block at the top or bottom of the page; LLMs then have a ready-to-use snippet, increasing your citation chances. Source.
5. Measure your new AI traffic in Analytics
The best time to track visits from AIs was yesterday; the second best is today!
Step | GA4 / Matomo |
|---|---|
1. Create an "AI Referrer" segment | Source/medium contains |
2. Compare vs. organic search | Analyze the click-through rate, session duration |
3. Repeat monthly | Identify increases or decreases in visibility |
Auteur :
Biographie
Directeur Associé chez Side School. Ben Issen était précédemment fondateur de Supercreative où il a créé plusieurs outils IA à destination des freelances.