At 53, Arnaud juggles between consulting missions and launching new projects. His challenge? Create more marketing value, faster – without increasing costs. In 4 weeks of Bootcamp with Side School, he learned to make AI his top creative assistant.

Arnaud's Challenges

1. Lack of time to produce posts, visuals, and landing pages.

2. Limited budget: outsourcing would cost about ~1,000 € per month.

3. Unclear learning curve: “I test ChatGPT, but I'm not sure if I'm doing it right.”

“Side School is about quickly learning how to use AI effectively. In one month, I learned the basics and can really move forward.” — Arnaud Besnard

The Side School Journey

• “AI for Marketers” Bootcamp – 4 weeks, 15 practical challenges.

• Formats: short videos, Notion workspace, peer review & Slack tutoring.

• Explored tools: ChatGPT (RACE method, prompted frameworks), Krea, CapCut, Relume, Gamma, Wix & no-code alternatives.

• Main theme: each challenge contributes to a real deliverable (Instagram post, sales page, video script, etc.).

What Changed for Him

Key Results

• 2–3 hours saved each week on content creation.

• ~1,000 €/month saved on external services.

• Daily adoption of 3 new AI tools (Krea, CapCut, Gamma).

Why It Works

• Learning by doing: “You're told what to do, but you are the one doing it.”

• Short timeframe (4 weeks) = motivation remains high.

• Peer community (Slack + live workshops) for immediate feedback.

“Side School pushes you to roll up your sleeves. In the end, you know how to do it — period.” — Arnaud Besnard

Who Does Arnaud Recommend Side School To?

• Overwhelmed managers who want to save time starting tomorrow.

• Freelancers and consultants aiming to internalize their marketing assets.

• Anyone who opens ChatGPT “occasionally”... without really knowing how to fully exploit its potential.

You too, take action in 4 weeks. Discover the “AI for Marketers” Bootcamp.