How to Transform Your Sales Approach with AI? 5 Practical Techniques to Adopt Now

As Artificial Intelligence (AI) deeply redefines business practices, the real question is no longer whether you should integrate AI, but how to integrate it effectively. In this article, inspired by a workshop led by Ben Issen, AI expert at Side School, you'll discover how to use these technologies concretely on a daily basis, with practical examples that are simple to apply immediately.

1. Enhance Your ChatGPT Queries with the "Metaprompt" Method

Do your results with ChatGPT seem unconvincing? Perhaps you are making the same mistake as many: asking questions that are too vague or too simple. To improve your prompts, you can read our article on the RACE method. You can also ask the AI to write it directly for you.

Instead of asking:

"Write an email to my prospect."

Instead, ask the AI to improve your initial request with a metaprompt:

"Suggest the ideal prompt for writing a convincing email to a prospect, then use that prompt to write the email directly."

This approach allows ChatGPT to consider relevant elements you might not have thought to integrate, significantly improving the quality of the obtained results.

Concrete example:

Rather than a generic email, get a message that precisely adapts to the real expectation of the prospect, automatically integrating elements relevant to their context.

2. Use Context Files to Make AI Relevant and Personalized

Do you find that AI lacks relevance or coherence with your brand? Create a simple "context file" containing:

• A clear and concise presentation of your company (activity, history, values).

• Your main offers and sales pitches.

• Elements about your ideal targets (personas).

Thus, you won't need to repeat essential information in each interaction with AI. This file will enable you to be more efficient, while ensuring results aligned with your narrative and brand image. To better understand what data can be shared with models or not, we have prepared a report "AI and Data" in collaboration with an AI expert. It synthesizes best practices to adopt in this field.

Concrete example:

Imagine instantly obtaining perfectly tailored sales scripts for your company just by uploading this contextual file to ChatGPT or another AI.

3. Harness the Power of In-Depth Research with ChatGPT (Paid Versions)

If you have access to a premium version of ChatGPT (Plus or Enterprise), fully utilize the "Deep Research" feature:

• It automatically generates a complete and structured report on your company or competitors.

• It provides immediate actionable information to write your sales pitches or analyze your competitors' positioning.

If you don't have the premium version, you can still use free alternative tools like Perplexity or Gemini 2.5 Deep Research, which combine web research and ChatGPT's power to obtain enriched and precise results.

Concrete example:

Get a complete competitive analysis in minutes to better position your offers against the competition.

4. Discover the Best AI Tools Designed for Salespeople

To boost your sales, don't settle for just one generalist tool. Here are three specialized tools to adopt:

• Exa: ideal for creating personalized, qualified prospect lists directly usable in prospecting.

• Gamma: to generate attractive sales presentations in seconds, tailored to your branding.

• Perplexity: perfect for quick research on your markets or to precisely identify your prospects' current expectations using a hybrid intelligence between Google and ChatGPT.

Side School is constantly on the lookout for the best AI tools. At the start of the year, we compiled everything in a single document: AI Report 2024.

Concrete example:

A salesperson using Folk saves several hours a week on initial prospecting thanks to extremely precise and immediately usable lead lists.

5. Diversify Your Sales Cases with AI

Do not limit your use of AI to email prospecting. AI can also help you:

• Prepare your client meetings effectively by better anticipating common objections.

• Customize your follow-up scenarios based on the specific profile of your prospects.

• Challenge and continuously improve your sales script with precise feedback on your sales pitches.

Concrete example:

Use ChatGPT before each important sales meeting to simulate the conversation, anticipate difficult questions, and thus be better prepared when facing your prospect.

In practice, AI has allowed Wesser France to save over 200 hours per month. Find out how they did it on this page.